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DNSTY

Intro

We are DNSTY. A creative and strategic ecosystem born to revolutionize how brands, creators, and communities connect. At the intersection of gaming, music, and digital culture, we build authentic experiences that transform entertainment into a platform for connection and identity. We don’t chase trends—we live them, we create them. We shape the future of digital entertainment, every single day.

Our

MANIFEST

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DNSTY is not just a brand. It's a movement, a shared vision brought to life by a collective of creators, strategists, pro players, artists, designers, storytellers, and marketers. We grew up in the digital world, and we know it like the back of our hand. But we also believe in the power of physical connection, in real communities, and in the energy of an event that can be felt even from miles away through a screen. We work at the intersection of content and culture, creativity and performance.
We believe entertainment should inspire, unite, and represent. And to do that, we need authentic formats, hybrid experiences, and projects that speak with the audience, not just to them. We want to create legacies. That’s why we build ecosystems, long-term experiences, and content that lives beyond a single activation. We collaborate with brands not just to tell stories, but to shape them together. DNSTY is a bridge: between the physical and the digital, between audiences and brands, between mainstream culture and experimentation.

Our

VISION

Formats, Events, Artists & Creators

Cultural Entertainment

We create events and formats that become editorial platforms, cultural moments, and viral content. From the main stage of Milan Games Week to Twitch streams with millions of views, our projects bring together gaming, music, and storytelling. We collaborate with leading urban artists, professional gamers, and top-tier creators to craft experiences that capture attention and build communities. Every event is designed to leave a lasting impact—both offline and online.

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Campaigns That Activate

From awareness to conversion

Every project we sign has a clear goal: to create lasting connections between brands and communities. Whether it's launching a new product, strengthening brand positioning, or engaging new audiences, we build custom-tailored integrated campaigns. From creativity to media buying, influencer marketing, native and branded content, to in-game activations, we guide brands through the entire funnel. We monitor, optimize, and analyze every step. With one sole objective: to generate impact, and do it authentically.

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People

DNSTY'S staff

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STAFF

Leonardo Renzetti

Project & Talent Manager

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Riccardo Bianchi

Creative Director

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Andrea Cibelli

Entertainment & Gaming Director

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Nicoló Mureddu

Esports Director

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Simone Mingoli

Managing Director

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Ettore Terranova

Art Director

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Axel Arizzi

Marketing Director

Our full roster
Discover

What Are You Waiting For

CONTACT US

Got an idea ready to explode? A brand to bring into pop culture? Write to us and let's start building something impactful together. DNSTY is ready—are you?
CONTACT US
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