Futura by Plenitude
Amplification of an existing project by the energy sector brand targeting the gaming audience
ENI Plenitude
Brief
Goal
Create visibility around the digital worlds of "Futura by Plenitude" (Roblox, Fortnite, and Spatials), generating multi-channel content to raise public awareness on renewable energy issues.
Execution
Talent Activation
A Speedrun Challenge was organized featuring Mollu, BillyBella, and RickyFri3s, with the goal of "saving the world with the new energy of ENI Plenitude," creating dynamic and interactive content that engaged audiences through social CTAs, dedicated live streams, and on-demand videos for YouTube.
Results
The campaign achieved over 300,000 impressions, more than 3,000 hours of content watched, and reached over 150,000 users.
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