Trinity e Trinity New Horizons
Gaming format aimed at positioning within the video game industry for a client in the energy sector.
ENI PLENITUDE
Brief
Goal
Create formats that bridge the gap between esports, gaming, and entertainment, capable of translating the partner's messages and branding into a high-quality video game format, generating growing public interest over the course of the editions.
Execution
Evento Gaming Phygital
The first cross-title gaming tournament in Italy was held, bringing together more than 40 content creators over five days of gameplay, culminating in a live event at Milan Games Week.
Results
The edition generated over 9.3 million cross-channel impressions, reaching more than 600,000 unique non-duplicated users. The content was viewed for a total of over 350,000 hours. The live event, which featured 400 available seats, sold out in just a few minutes, offering five full hours of live programming during Milan Games Week.
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CASE
