DNSTY Urban Show
Creative placement of the tourism brand within an original music format, aimed at raising awareness.
Alpitour
Brief
Goal
Create a format that connects music and gaming through artists passionate about video games in an exclusive context, aimed at Millennials and Gen Z audiences
Execution
Live Music Event
Hosted on the main stage of the exhibition, DNSTY Urban Show featured performances by over 12 leading artists from the Italian rap and urban scene over three days, blending music and gaming to entertain the entire audience attending the event.
Results
The lineup included top-tier artists, with a total of 8.5 million monthly listeners on Spotify. The event was the main highlight of the Milan Games Week daily schedule and generated over 2 million impressions across corporate channels, creators, Milan Games Week social media, and UGC content over the three days.
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