Milan Games Week
Brand presence and positioning activities at the most relevant trade fair in the entertainment and esports industry.
DNSTY
Brief
Goal
To be the focal point of the historic gaming fair in Milan, the most important Italian event in the sector, which brings together over 300 exhibitors and more than 125,000 total visitors each edition
Execution
Phygital Experience
A stand was created, designed to function as an "event within the event," offering hours of entertainment and establishing an impactful yet welcoming "Citadel" for visitors. The space featured themed areas for partners and dedicated activities for both live and virtual guests.
Results
Over 10 million aggregated followers were ready to engage with the community, generating 2 million impressions through user-generated content (UGC), while the booth welcomed more than 90,000 unique visitors during the event.
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CASE
