Pantheon Cup
Gaming format aimed at amplifying an existing partnership between the self-care sector client and the world of football.
Dove Men + CARE
Brief
Goal
Pantheon Cup is a hybrid entertainment format, combining gaming and live streaming, created for the Dove Men + CARE brand during Euro24, with the goal of increasing brand awareness among the male target audience aged 16-35.
Execution
Format Gaming Digital
8 of Italy's top EA FC24 pro players, alongside eight Twitch creators, competed in a 2v2 team tournament, delivering a high level of sporting spectacle and entertainment. To support the event, we launched a social media campaign featuring some of the tournament’s key figures as product ambassadors, aiming to increase reach both in terms of audience size and channel diversification
Results
The campaign achieved over 23 million cross-channel impressions and reached more than 1.6 million unique, non-duplicated users. Over 100 original content pieces were created specifically for the initiative. Additional visibility was generated through strategic product placement with a curated selection of creators.
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