Nezak League
Creation of the branding for a vertical competition featuring one of Italy's top Fortnite content creators.
Warner Music Italy
Brief
Goal
Support the launch of Capo Plaza's latest album, "Ferite," through gaming-related activities on Fortnite, engaging the Gen Z audience and Kidult more generally.
Execution
Format Gaming Digital
Nezak and Billybella were activated within a custom Fortnite map dedicated to Capo Plaza, with support in creating an official Fortnite league in collaboration with Epic Games. Additionally, a series of activities were developed on Nezak's channels throughout the entire month of the artist's new album release.
Results
The initiative generated a total of 14 million impressions, with over 80,000 hours watched specifically for the Nezak League and a total of 320,000 viewing hours, during which the brand was present 100% of the time or directly referenced in the content dedicated to Capo Plaza.
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